Client: Downtown Ithaca Alliance

Project: Video

Despite uncertainties and anxieties around the changing nature of downtown, business owners still choose to open shop downtown. They see something in downtown that makes them choose it over other places.

What is it that sold them on downtown, why do they believe it is the place where everything is happening in Ithaca? Why is it important to them to be downtown?

This video was produced for the Downtown Ithaca Alliance’s 2018 Annual Dinner.

Everyone loved it. They clapped through the entire credits!

Allison GraffinMarketing Director, DIA

View this short preview, or follow the link below for the full version (including the credits).