Client: MiTeGen LLC

Project: eCommerce Website

Mitegen is an Ithaca-based company that designs, manufactures, and distributes innovative scientific instruments and related products for crystallography and X-ray diffraction researchers.

Mitegen approached AWP with a challenging problem to resolve. They had run their business for years on a hand-coded e-commerce website that they managed and updated themselves. As their offerings multiplied into over a thousand products, many with complex branching variations, they found their home built site increasingly ungainly. They wanted to be able to easily update their site content, manage their products flexibly and efficiently, and have access to useful sales reporting and sales export capability.

AWP led them through a targeted discovery to understand their needs, their complex product line, and their goals for the site.

After clarifying the site and product line architecture, and some pre-visualization work, we used an iterative prototyping process to build out the site in WordPress with Woocommerce.

Their complex product listings required some highly customized templates and additional functionality courtesy of a number of helper plugins.

In the end, Mitegen’s new website streamlined site management, order processing, and accounting integration, saving them significant time and aggravation.